Great question, the digital landscape is changing so rapidly with the increase in popularity of AI. I think digital marketing is moving toward an AI forward model, not to replace the marketers themselves but to effectively give them an AI assistant to make their time more efficient. It’s never been easier to start an online business, although the competition has never been higher (and will never be lower than it is right now), so it’s about finding ways to set yourself apart and improve your efficiency and effectiveness.